Popeyes Gulch? (Don’t call it “NOPA”!)

Yup. Popeye’s Gulch is an old nickname for our neighborhood. No, seriously! Google it. Calling the Divisadero corridor “NOPA” is sort of like calling it “Frisco” — meaning, sometimes we do it just to get under other people’s skin, but all the locals get the joke. If you’re unsure, best to make air quotes when you say it, lest you identify yourself as a potential customer to all the chi-chi new restaurants built to attract those fat wallets from over the surrounding hills, or an easy mark for realtors.